Scout — AI Sales Development Agent for OpenClaw

Your outbound pipeline, handled

Scout is a pre-configured, production-ready sales persona that plugs directly into your OpenClaw environment. Download the config files, fill in your ICP and sales context, deploy, and Scout starts researching leads and building pipeline immediately.

You are not starting from scratch. Scout is designed to give you a working outbound system for lead research, cold email sequences, CRM updates, and follow-up tracking on day one.

What Scout handles out of the box

• Lead research & qualification - finds prospects matching your ICP, scores them, and surfaces the best opportunities.
• Cold email sequences via Instantly - writes personalized outreach in your voice, loads sequences, and manages send schedules.
• CRM sync (HubSpot/Pipedrive/Notion) - keeps your pipeline updated automatically so nothing falls through the cracks.
• Follow-up tracking - never let a lead go cold. Scout monitors replies, books follow-ups, and escalates hot prospects.
• Pipeline reporting & conversion analytics - daily and weekly reports on open rates, reply rates, meetings booked, and pipeline value.

How it works

1. Download the Scout config files.
2. Fill in your ICP and sales context: target market, value props, email tone, and tool credentials.
3. Deploy into OpenClaw.
4. Scout starts researching leads and building your pipeline.

What's included

• 8 core files - SOUL.md, IDENTITY.md, AGENTS.md, HEARTBEAT.md, MEMORY.md, TOOLS.md, BOOTSTRAP.md, README.md
• Lead Research skill - finds and qualifies prospects matching your ICP.
• Email Sequences skill - writes and manages multi-step cold email campaigns.
• CRM Sync skill - keeps your pipeline data current across HubSpot, Pipedrive, or Notion.
• Follow-Up Tracker skill - monitors replies and ensures timely follow-ups on every lead.

Best for

• Sales teams scaling outbound without hiring more SDRs
• Agencies running lead gen for clients
• Founders doing their own outbound and tired of manual prospecting
• Anyone with a cold email pipeline that needs to run consistently

Under the hood

Scout uses a structured sales execution architecture with bootstrap pre-flight checks, tiered permissions, and a daily operating rhythm designed for real pipeline management.

• Bootstrap pre-flight checks - validates your ICP, tool connections, and email setup before going live.
• 3-tier permissions - Research Only (just finds leads) → Draft & Queue (writes emails, you approve) → Auto-Send (fully autonomous outreach).
• Daily rhythm - 8AM pipeline brief, 10AM prospecting, 1PM outreach, 4PM reply handling, 6PM end-of-day report.

Scout vs Atlas

Which is right for you?

Scout is sales-focused: pipeline management, lead research, email sequences, and conversion tracking. Atlas is a general executive operator: outreach plus content plus inbox plus daily briefings. If sales is your bottleneck, start with Scout. If you need full operational coverage, start with Atlas. Many teams use both for complete coverage.